Ongoing work

Logo design

If you're a prospective client of mine, welcome! This space is meant to showcase my journey and experience in logo design.

Though I studied studio art in college, most of my knowledge in logo and graphic design is self-taught. My interest began as a child when my mom, a graphic design student, introduced me to tools like Corel Draw, Paint Shop Pro, and Adobe Creative Suite. Over the years, I’ve honed my skills by experimenting with shape, typography, and negative space, creating designs for friends and family.

Logo and brand design remain a creative passion of mine, though it’s not my primary focus. By day, I’m a digital product designer specializing in user experience, interaction, and UI design (see Work). While I’m confident in my logo design abilities, I want to be transparent: this is a side pursuit, not my full-time profession.

Freelance projects

I enjoy keeping my passion for logo design alive by working on freelance projects for a close-knit network of clients, family, and friends.

Below is a sample of recent freelance work.

A logo graphic showing WH with a stylized graphic wheel circle thing between the letters.Photo of the lower half of a spinning bike, showing orange decals on the wheel and fork. Someone's leg is seen attached to the pedal.A logo graphic reading The Rustic Barnhouse in stylized type sitting inside a dark barn outline. A cow on a weathervane sits on top.Closeup photo of a branded tag attached to a glass bottle alongside others. The tag has a logo of the store The Rustic Barnhouse on it.A logo graphic reading Turning Pointe, featuring a stylized uppercase geometric typeface.Screenshot of a website homepage titled Turning Pointe Physical Therapy, showing a photo of a ballet bar class.A logo graphic that reads CANCER FIGHTERS, including elements of a flame and a bicycle.Closeup photo of the back of a cyclist in a bridge, wearing an orange and red cycling jersey with a number of logos and decals on it, including CANCER FIGHTERS at center.A logo graphic reading The Queer SLP. The "Q" in queer is styled like a speech balloon filled with a rainbow stripe pattern.Screenshot of Spotify showing the Queer SLP Podcast page, with the logo prominent.A logo graphic with a hand-drawn square and "AA" on top sitting next to text reading ABSTRACT ARTISTS GROUP OF NEW ENGLAND.Preview of a poster design for Abstract Artists Group of New England, showing thumbnails of artwork.A simple logo graphic reading Blake Mitchell Consulting, in a serif font all lowercase. The dot over the "i" acts as the period for the word "Blake".Screenshot of a website homepage titled "Blake Mitchell Consulting", showing a large headshot of a white man with text saying "Hi, I'm Blake" above a short paragraph of text.A logo graphic reading RIDE FOR AMERICA, 9-11 FIRE VELO. Elements include starts, the USA flag, silhouettes of the twin towers, and a firefighter shield.Photo of cyclists at a press conference behind a poster with a RIDE AMERICA logo. The cyclist at the microphone is holding the photo of a person as he talks.A logo graphic that reads Small Strides Physical Therapy. The words are in all lowercase and the two L's in small are tilted to look like little legs.Flyer design for Small Strides Physical Therapy—reading "appointments available: home based treatments, wellness checks, and telehealth" with contact information.A logo graphic reading Fruit Punch in bubbly type with an orange peel behind and to the top right.Group photo of many mostly white men, all in the same bright pink cycling kit, smiling for the photo.

Personal branding experiments

It seems that every designer has attempted to create a personal mark—some more successfully than others. Though sometimes overused, a personal monogram can be a great way to set yourself apart from the crowded field of designers.

I’ve always loved to play with letter forms and shapes. I’ve been experimenting with various expressions and combinations of my initials since I created my first avatar for AOL Instant Messenger (too embarrassing to feature here, I’m afraid).

Below is a select sampling of personal brand expressions from over the many years.

A black JC monogram on a white background.A black JC monogram on a white background.A black JC monogram on a white background.A black JW monogram on a white background.A black JW monogram on a white background.A black JW monogram on a white background.A black JW monogram on a white background.A black JW monogram on a white background.
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